Our experience is that selling the SIY Program to companies and organizations from scratch can take between 4 and 6 months, and may involve running an SIY program as a pilot to build and secure interest. Selling the SIY program is like selling any other training program into an L&D or HR department; though the program is very strong, the name and origin at Google does not simply sell itself. The sales time and effort will vary based on your network, awareness of mindfulness in your market/geography and your prior experience selling a program or product of this nature.
This is the reason we stress in the admissions criteria that you reflect on how you plan to reach 100 participants annually. Building your business selling SIY is hard work–just as is building any business–but one we believe is an extremely valuable service to the world.