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Sofie Reutercrona

SIY Certified Teacher


  • Stockholm, Sweden

Languages Offered

  • English, Swedish


My background as a market economist, behavioural scientist and leader, has proven to be a good combination for working with internal communication. Or, as I prefer to define it, working with how we communicate internally. The driving force is based on the fact that internal communication is one of the most important tools for a successful business driven by empowered people. As a consultant I am hired for specific communication assignments, such as internal communication strategies, change communication plans and implementation, anchoring of messages, strengthening values and the brand internally, communication development and training for leaders. I also serve as a strategic support for leaders, communication managers or HR employees, as well as being a resource for carrying out  communication activities on-site. I facilitate internal communication seminars, educations and network fora’s and gratefully receiving reviews for giving knowledge, trust and energy to the group. In 2013, I was nominated to a final place as a Leadership Developer of the Year (Leadership magazine), with the motivation ”When others got tired, she continues to lay the puzzle and ensures that the whole company moves in the right direction. Sofie’s motto is Results are achieved through dialogue.”

WORK EXPERIENCE (of relevance)
Inse Kommunikation AB, Self-employed Consultant Internal Communication • 2013 - Present
Offering strategic consultancy services with focus on Internal Communication; strengthening employee
engagement through well connected strategies, plans and implementation schemes to the overall vision and goals. Change Communication, Identification and Strengthening of Visions and Values as well as Internal Brand Compliance, Coaching and Leadership Communication, Message Training and more.
SPP - Storebrand - Handelsbanken, Internal Communication Manager • 2000 – 2013
Responsible to develop and continuously improve Communicative Leadership, Employee Communication skills as well as Change Processes. Managing External and Internal Communication Projects such as Change Communication, implementation of Visions and Values, Customer Communication. Project Communication in focus with the mission to bridge the gap between ongoing
projects and the business.
Central Hotel (Stockholm) - Nordic Hotels (Norway), Hotel Manager • 1989 – 1994

Central Hotel (Stockholm): responsible for completion of a newly built hotel, 93 rooms – 15 staff. Daily operations, recruitment and management of employees, budgeting, marketing and daily operations.
Sortland Nordic Hotel (Lofoten): hotel manager including restaurant, bar and conference. Managing leader group in charge of 80 employees. Responsible for employee engagement, marketing and sales.

2019 Self leadership program, Google-based, Teacher in training, certification July 2020
2018 Change Leader Certification, Prosci. Theory and tools to drive a change project
2018 Strategic Sustainability Communication, Berghs School of Communication
2016 Organizational Behaviour Management, Astrakan Academy, Stockholm
2012 Communicative Leadership Program, The Swedish Communication Association
2010 Coaching practioner, Coach-2-Coach. Basic coaching theories and dialogue training.
2000–2002 B.A., Communication, Organization and Behaviour Science, University of Stockholm,
1988–1986 Marketing Economics and Communication, Berghs School of Communication, B.S.

OTHER INFO Native language: Swedish; Second language: English; Comprehensive in French.

OF INTEREST Managing a weekly “Language Café” for new Swedes in Stockholm on a voluntary basis since 2014.

PERSONAL My brain and my body are great assets and I nourish them with mindful time, kind food, training, music, love, laugh, reading, dialogues, friends, walks&talks, yoga, meditation, running, biking, skiing, hiking and other nice a fun things in nature and city that gives me energy, resilience and a compassionate mind.