Joe Burton is the Founder & CEO of Whil Concepts, Inc., the leader in digital mindfulness training. Prior to founding Whil, he was an entrepreneur in the digital health & wellness and social & digital media spaces and global COO of two of the largest agency networks in the world. He a board advisor to a number of technology startups as well as not-for-profits including Refresh, Mindful Magazine, Holistic Life Foundation, iBme, and Anonymousgood.org. He was inducted into the Boys & Girls Club Alumni Hall of Fame for his work in creating their Be Greatcampaign.